Demonstrating progress: How to verify green claims to ensure credibility, authenticity and sustainability
Sustainable Apparel and Textiles Conference
23rd - 24th April 2024 - Amsterdam
Demonstrating progress: How to verify green claims to ensure credibility, authenticity and sustainability
14:20
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15:20
Between growing consumer scepticism and a regulatory crackdown on green claims, brands must choose their words very carefully when communicating on sustainability. Fears of being accused of greenwash have opened a new era of greenhush, with many brands wondering if sharing their sustainability progress with the public is worth the risk of backlash. Neither greenwash nor greenhush is conducive to sustainable transformation – we need to have open, honest and meaningful communication on sustainability.
In this session we’ll explore the nuances in navigating sustainability transparency, whilst protecting brand reputation. We’ll discuss:
How better data and supply chain traceability can substantiate sustainability claims and empower consumers with better information
Practical examples of simple, authentic engagement with consumers that can build trust and elevate brand reputation
What is the role of brands in tackling misinformation within the apparel industry?
Cat Lee
The White Company
Head of Ethics and Sustainability
Malgorzata Gołębiewska
European Commission
Team Leader - Environmental Footprint, DG Environment
Tara Luckman
U.S. Cotton Trust Protocol
Stakeholder Engagement Manager (Consultant)
Anwarul Islam
Pacific Jeans
General Manager & Group Head of Sustainability
Get in touch
For any questions on the conference, please contact: