Better Buying 2025 insights: Navigating global volatility and defining the next steps for better purchasing practices
09 Dec 25
IF Editorial Team
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Across the industry, we’re seeing a growing number of verbal commitments to long-term, balanced buyer–supplier relationships. But 63% of suppliers surveyed by Vogue Business report that brands expect them to advance sustainability while continuing to squeeze margins; a financially untenable partnership for all.
How do we pursue shared responsibility? It starts with supplier voices. The Better Buying Purchasing Practices Index (BBPPI) from Cascale’s Better Buying offers the most comprehensive evidence of what fair and responsible purchasing truly looks like. By centering the supplier perspective across seven key indicators, the BBPPI helps buyers identify where their practices are supporting — or undermining — their own sustainability ambitions.
While many companies are showing individual signs of progress, the greater unmet need is to drive participation across the industry and shared effort. Suppliers continue to experience inconsistent relationships and contract terms across buyers, regions, and product categories, creating barriers to alignment and long-term systemic change.
This session will dive into the latest BBPPI findings, unpacking what progress looks like today and where critical gaps remain.
Together, we’ll explore:
Actionable insights behind building true supply chain partnerships, as defined by real supplier ratings and perspectives
What the latest Better Buying data reveals about purchasing trends, regional differences, and more insights
How responsible purchasing practices enhance resilience amid global trade volatility and key factors to drive lasting improvement
Ways in which shared responsibility enables living wages, decent work, and sustainability investments for suppliers
Where urgent alignment is needed; and how brands, suppliers, and multi-stakeholder initiatives can collaborate for systemic change
Speakers confirmed already:
Katie Hess, Head of Product, Better Buying at Cascale
Mobeen Chughtai, Group Head - ESG, CSR & Corporate Communications at Soorty Enterprises
Naurin Muzaffar, Lead Advisor Sustainability Strategy, Operations & Transparency at Crescent Bahuman