De Bijenkorf on how retailers can create a buzz around apparel sustainability

Justin Pariag, head of sustainable business at Dutch retailer De Bijenkorf, talks with Innovation Forum’s Toby Webb about how such a business can influence the sustainable apparel movement. 

They discuss the role of department stores in driving sustainable change through engagement with both end consumers and the brands. Pariag argues that story-telling is crucial to engage the former with products that are more sustainable.