Dole Foods: hi-tech sustainability marketing in practice
30 Sep 21
Xavier Roussel and Toby Webb
Xavier Roussel, sustainability and marketing director at Dole Foods, and Innovation Forum’s Toby Webb discuss how augmented reality experiences from QR codes and other technology solutions can help brands use sustainability messages to market products. Roussel explains how the next steps will involve providing consumers information to calculate carbon footprints – many customers are now engaged with the full story behind the products they buy.