From pdfs to QR codes – the changing face of consumer engagement
09 Sep 21
Toby Webb and Ian Welsh
This week: Xavier Roussel, sustainability and marketing director at Dole Foods, talks with Innovation Forum’s Toby Webb about how technology is changing how brands can engage with their consumers. Virtual reality and interactivity are to the fore as consumers become better informed, and increasingly expect to know where products come from and how they’re grown.
Plus an update about the upcoming sustainable commodities and landscapes conference. And, many COP26 delegates yet to get their UK government covid-19 vaccinations; palm oil’s stranded assets; Europe’s banks too slow on decarbonising, says ShareAction; and, Mondelez International’s new €2bn green bond, in the news digest.