How smallholder farmer resilience drives market access and income

Alison Ward, chief executive of CottonConnect, talks with Innovation Forum’s Ian Welsh about why building financial and agricultural resilience, and better market linkages, are crucial factors in developing the future for smallholder farming models.

They also discuss how pandemic response measures can help secure supply chain security – in cotton and elsewhere – and how the relationships between brands and growers may change for the long term.

CottonConnect was a sponsor of the recent Innovation Forum sustainable apparel and textiles conference.