How to go all in on corporate sustainability

Why successful business leaders can motivate entire sectors

David Grayson, emeritus professor of corporate responsibility, Cranfield University, speaks with Innovation Forum’s Toby Webb about how understanding and expectations have changed over the past two decades around business and sustainability. They also debate what business leaders are going to be doing differently over the coming years. Co-author of the new book – All in: the future of business leadership – Grayson outlines the five critical attributes for business and sustainability that he and his colleagues identified.