Business innovation | Podcast

Microphone Ikea: make innovative use of material the market norm

Cutting use of plastic requires smarter design and increasing circularity in waste management processes

In this podcast with Ian Welsh, Caroline Reid, project manager strategic sustainable development, Ikea, outlines the company’s plastic use and targets to reduce this. She explains the drivers behind them, including a very-aware customer base and strong momentum from the company’s corporate culture.

Reid argues the case for better recycling and waste management processes that make things easier for consumers to help business develop more closed loop processes for plastic and other materials. She says that prolonging product life is a core way to cut resource use, and their design is key to achieving this, such as making products modular so they can be added to or adapted over time.

Upcoming events See all

The Future of Climate Action

Calendar icon Virtual

Location icon 27th - 29th September 2021

The Future of Plastics

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Location icon 11th - 13th October 2021

Sustainable Landscapes and Commodities Forum

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Location icon 30th November 2021 - 2nd December 2021

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