Left vulnerable from the degradation linked to conventional farming, food crops world-over are increasingly exposed to extreme impacts of climate change. For the agri-food industry, regenerative agriculture offers a vital opportunity to re-nourish agricultural land and build up system resilience, whilst relying on and supporting farmers. To implement this at scale, there is a need for strong leadership and willing collaboration across whole value chains.
In this webinar, we heard about the approaches, tools and technologies that leading brands are using to drive this collaboration. Our panel discussed:
• How agri-food leaders can build partnerships to drive agricultural system resilience through regenerative agriculture • How jurisdictional sourcing approaches can enable businesses to support farmer livelihoods and regenerate landscapes • What are the available tools and technologies to monitor and optimise agricultural ecosystem health?
• Anastasia Volkova, CEO and co-founder, Regrow • Jay Watson, director, regenerative agriculture, General Mills • Janelle Meyers, chief sustainability officer, Kellogg Company
Moderator: Toby Webb, founder, Innovation Forum
This webinar was hosted in partnership with Regrow.