30 May 19
François-Ghislain Morillion and Ian Welsh
François-Ghislain Morillion, co-founder of trainer brand Veja, explains to Innovation Forum's Ian Welsh how the business has developed short and sustainable supply chains for materials in its shoes, which now includes recycled polyester from plastic bottles.
They debate the challenges in finding new source materials that are truly sustainable, and the design pitfalls around product development. After all, consumers will only buy products that work properly and look good.