You can’t always get all you want: Can campaigners and brand approaches to plastic become better aligned

Clock icon 09:00 - 09:45
Activist campaigners are highly effective in raising public awareness about plastic pollution. They play an integral role in driving sustainability and affecting business action. But it could be argued that campaigners often communicate an oversimplistic message to consumers. After all, these issues aren’t always as black and white as they seem. 
In this session, we’ll assess how far apart campaigner expectations are from brand strategy and ‘business reality’. We’ll assess where the gaps lie and how these can be closed to ensure everyone is working towards the same goals. 

Get in touch

For any questions on the conference, please contact:

Emily Heslop
Project Manager
[email protected]
+44 (0) 20 3780 7430


For more information and to inquire, please contact:
Matt Archer
Business Development Manager
[email protected]

Join Us For 

  • In-depth guidance from industry leaders on how to effectively implement policies.
  • Networking with key stakeholders, including NGOs, business, government and supply chain actors.
  • An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.

Sign up 

Registration for the Future of Plastics and Packaging is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 

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