Designing for circularity: How brands integrate circular design principles into scalable creations

09:00 - 09:50
Are we going in circles with circularity? As an industry collective, we’ve agreed that fashion needs to move towards a fundamentally circular business model and our LinkedIn feeds are brimmed with plans of a circular transition. But if circularity is sustainable fashion’s biggest celebrity, why are circular collections at scale lagging behind? What’s getting in the way of implementing circular design principles and how do we get more of those products on shelves?

We’ll discuss those questions with design experts and look at: 

  • How much internal collaboration is occurring between sustainability champions and designers when creating circular products?
  • What is the greatest barrier to scalability? Consumer demand, recycling infrastructure, material innovation, or profit margins?
  • How to balance keeping up with rapidly evolving trends and designing products for longevity?

Aylin Beyce

Amour Vert

Vice President, Product and Sustainability

Dana Davis

Mara Hoffman

Vice President, Sustainability, Product, and Business Strategy

Deanna Bratter


Vice President, Global Head of Sustainability & ESG

Get in touch

For any questions on the conference, please contact:

Catie Ball
Senior Project Manager
[email protected]

Sign up

Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 


For more information and to inquire, please contact:

Gabriela Cuison
Business Development Manager

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