Andrea Vanderhoff Opp
QIRA
Director of Technology and Sustainability
Materials spotlight: Circular design, how to balance durability and recoverability in design?
10:50
-
11:10
Designing for circularity has the potential to drive over half of the impact reductions needed to cut the fashion industry’s carbon and water footprints by 50% by 2030, according to WRAP’s latest scenario modeling. Fashion designers possess the creativity to develop smart solutions for a new system, but what’s needed to make circular design a standard practice?
In this quick-fire session, we’ll explore the cutting-edge technologies that are revolutionizing circular design and helping brands tackle landfill waste head-on.
- Systems thinking: How can designers collaborate with buyers and sustainability teams to position design within the broader ecosystem of sourcing and recycling?
- Eradicating end-of-life: Exploring the complementary—and sometimes conflicting—challenges of designing for longevity and designing for circularity.
- Target-setting: The importance of clear metrics to track circularity performance and identify opportunities for improvement and scale.