Can companies working with smallholders, income diversification and alternative livelihoods programmes also do more on market access for their products? In this session we’ll discuss how we can connect to meaningful marketing opportunities, to make such diversification stick, and to make it sustainably profitable.
- How do we move from telling smallholders what to do, to empowering them to drive change?
- Do we understand what they really want, and how do we find out more effectively?
- Are there some unlikely collaborations we can start to create, to enable improved incomes?