Brand expectations from the next generation of consumers, and the changing face of activism

Clock icon 09:00 - 09:20
Greta Thunberg, David Attenborough, Extinction Rebellion, even Donald Trump – they are all making headlines and raising the profile (albeit sometimes inadvertently) of the most significant environmental challenges of our time. But how far will the good will and sentiment that’s been created translate to consumer action and behavior change? Will the next generation of consumers really be as green as advertised? 
In this session, we will present the findings of a recent co-authored report by Innovation Forum and Ipsos looking into consumer behavior and attitudes towards sustainability. We’ll also ask business leaders to detail how they are preparing for a fundamental shift in consumer demand and expectations.
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Meghann Jones


Senior Vice President, Corporate Sustainability and Citizenship

Get in touch

For any questions on the conference, please contact:

Tanya Richard
Project Director
+44 (0) 20 3780 7437

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Registration for the conference is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 


For more information and to inquire, please contact:

Anita Thomson
Business Development

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