Brand expectations from the next generation of consumers, and the changing face of activism

Greta Thunberg, David Attenborough, Extinction Rebellion, even Donald Trump – they are all making headlines and raising the profile (albeit sometimes inadvertently) of the most significant environmental challenges of our time. But how far will the good will and sentiment that’s been created translate to consumer action and behavior change? Will the next generation of consumers really be as green as advertised? 

 

In this session, we will present the findings of a recent co-authored report by Innovation Forum and Ipsos looking into consumer behavior and attitudes towards sustainability. We’ll also ask business leaders to detail how they are preparing for a fundamental shift in consumer demand and expectations.