Price is a key factor in our behaviour with food. In Britain, food is cheaper than at any time in history. We spend less than 10% of household income on food and drink, whilst in 1950, we spent around 25%.
The bottom line is that food is too cheap. Consumers are used to rock bottom prices and farmers are paid in government subsidiaries just to be able to survive. This isn’t sustainable. Sustainably produced food may need to cost us more, to support farmers and their businesses. So how are we going to spread this cost, and will consumers put their money where their mouth is?