Food chain transparency is largely about building relationships with your consumers, enabling them to trust that they know exactly what they are eating. There’s a lot of talk about radical transparency, but what does it actually mean? In this session we’ll ask our food industry protagonists to define what it means for them, whether it’s possible or even desirable and assess the practical applications.
Our speakers will discuss:
- What are the pros and cons of “radical transparency”?
- What it takes to achieve the highest level of traceability
- What consumers are demanding from brands and the latest innovations enabling consumers to trace their food
- How brands can tackle the existing barriers to full transparency and traceability