Consumer demand for plant-based meat alternatives has increased drastically over the past few years, as consumers
become more aware of their diet’s impact on the planet. Companies have been quick to take advantage of this surge
in demand, and with huge success. Alternative protein companies do not explicitly market their products as healthier
alternatives, but rather as a more sustainable and environmentally friendly alternative to real meat.
- As critics point out, these foods are often be highly processed – is there enough transparency?
- How much are vegans really driven by health as opposed to environmental and ethical reasons?
- Is the industry benefiting from its ‘green halo’ and avoiding tough questions on health, nutrition and sourcing as a result?