Who do consumers trust? Often, it’s advocacy and campaign groups that can be highly influential. For example, recent campaigns demonising palm oil have convinced many consumers, and even retailers, to avoid the commodity all together. But many experts argue that the message oversimplifies the issue and doesn’t promote a balanced choice.
Those working in sustainability know that these issues are often highly complex. Communicating these complexities and nuances to consumers is not easy. Impossible when acting alone.
Collaboration is a much-used term, but a more concerted effort between food businesses and advocacy groups is needed to achieve common goals. We will debate how that can be done.