Consumer demand for plant-based meat alternatives has increased drastically over the past few years, as consumers become more aware of their diet’s impact on the planet. Companies have been quick to take advantage of this surge in demand, and with huge success. Beyond Meat made headlines in early 2019 when it went public, Impossible Foods veggie burgers are now available at Burger King, and giants such as Tyson have added their own range of plant-based alternatives to their portfolio.
However, the industry’s critics say these foods can often be highly-processed and consumers should be wary of equating ‘vegan’ with ‘healthy’. Brands such as Beyond Meat and Impossible Foods do not explicitly market their products as healthier alternatives, but rather as a more sustainable and environmentally-friendly alternative to beef. But is the industry benefiting from its ‘green halo’ and avoiding tough questions on health, nutrition and sourcing as a result?
This session we will debate the main criticisms of the alternative protein market and welcome perspectives from the industry on what needs to change.