Globally, consumers are used to rock bottom prices and farmers are paid in government subsidiaries just to be able to survive. Ultimately, food is to cheap. Over the last century, household expenditure on food dropped from 40-50% of total spending to less than 10%. The current food system is not economically sustainable.
Consumers are simultaneously pushing for more sustainable food options, while expecting prices to stay low. But sustainably produced food may need to cost more, to support farmers and their businesses. So how are we going to spread this cost, and will consumers put their money where their mouth is?