This two-day business conference will bring together key industry players to debate sustainable packaging solutions that work for consumers, the environment and business reality. We’ll assess what progress has been made towards corporate packaging targets and highlight leading business practices, product innovations and emerging technologies.

Sustainable packaging targets

How to align actors and approaches to ensure a realistic route to packaging targets, for 2025 and beyond

Circular packaging design in action

How business can adopt circular design principles across operations and integrate reuse and refill within new and existing business models 

Regulation, legislation and incentives

What the Packaging and Packaging Waste Directive, the Global Plastics Treaty, and the host of incoming and evolving legislation will mean for business

Innovation and technology

How business can place sustainability at the forefront of R&D to ensure emerging technologies and evolving business models deliver a reduced packaging footprint

2023 speakers

Jodie Roussell


Global Public Affairs Lead - Packaging & Sustainability

Conor O'Neill


Head of Packaging Development & Design

Llorenç Milà i Canals


Head of the Secretariat of the Life Cycle Initiative

Marylène Lombardi

Kraft Heinz

Global Head of Packaging Procurement

Laura Schacht

Suntory Beverage & Food Europe

Head of Sustainability and External Affairs

Suzanne Kuiper

World Economic Forum

Project Fellow, Global Plastics Treaty

Sabine Strnad


Global Lead Circular Economy & Packaging

Tom Smith


Director, Global Government Affairs and Business Diplomacy

View all speakers

Agenda highlights

  • Policy brief: Beyond compliance, what does a proactive business response to evolving legislation look like?
  • The roadmap beyond 2025: How can we align actors and approaches to ensure a realistic route to packaging targets?
  • Reuse and refill: What do the numbers tell us on impact, sustainability, and scalability?
  • A blueprint for innovation: How to ensure sustainability is placed at the forefront of R&D
  • Data dilemmas and material choices: How to navigate complex and conflicting data points
  • Biobased materials: A deep dive into the applications, limitations and impact of biobased packaging 
  • Designing for circularity: Practical examples and case studies of brands successfully implementing sustainable design
  • Financing the transition: The role of investors in accelerating and scaling sustainable packaging solutions
  • Chemical recycling: The potential, the drawbacks and the role of chemical recycling in a net-zero world
  • Plastic neutrality: Are plastic credits a steppingstone or get out of jail free card?
  • Myth busting packaging: How to tackle common misconceptions and ensure consumers are empowered to play their part
  • Green claims and red flags: How to avoid a reputation for greenwashing
View full agenda

Why attend?

Discover best practices from industry leaders and get in-depth guidance on how to effectively implement policies

Meet & network with an influential audience of key stakeholders, including NGOs, business, government and supply chain actors

Benchmark company performance amongst a room of your peers and discover where you should be focusing efforts

"This was one of the best organized conferences I’ve participated on, thank you for your attention to detail, it really made a difference."
"It was really inspiring, and a very useful platform to meet and engage with different organizations. As many, I appreciated having in-person discussions after such a long time discussing virtually."
"The conference was very valuable use of my time; increasing my network, reminding me of some key areas of focus to consider and learning from others."

What’s different about this forum?

Innovation Forum is:
  • Candid: Entirely off-the-record discussion that enables open and honest disclosure from speakers and genuine participation from the audience.
  • Practical: A clear focus on the practical and actionable guidance that can drive change throughout industries and supply chains.
  • Focused: We provide enough time, resources and expertise to the issues that really matter. We don’t skate the surface, but get to the crux of the issues to provide in-depth, constructive discussion.
Innovation Forum is NOT:
  • A PR platform: Enthusiastic speakers are NOT given free rein to fill a session presenting their companies, allowing no time to actually get to the crux of the issues.
  • A talking shop: This is NOT an opportunity for a group people in a room to simply agree with everything said, regardless of outcomes.
  • All promise, no delivery: We will NOT promise what we can’t deliver. The issues covered are complex. They won’t be solved at a two-day conference. But we will help deliver progress through in-depth, constructive and practical advice around specific issues.

Who attends

Coca-Cola Europacific Partners
AB Foods
Pew Charitable Trusts
BMO Global Asset Management
European Outdoor Group
Ocean Conservancy
 Federated Hermes Limited
The Dow Chemical Company
The Absolute Company
Flying Tiger Copenhagen
Canon Europe
Principles for Responsible Investment
Ball Beverage Packaging EMEA
Reckitt Benckiser
Werner & Mertz
Exxon Mobil
M&G Investments
ABP Food Group
Fashion For Good
Walgreens Boots Alliance
The Carbon Trust
Kepler Cheuvreux
L'Occitane Group
perPETual Global Technologies Limited
Bio-Based and Biodegradable Industries Association

The venue

Planetarium Amsterdam

Kromwijkdreef 11 1108 JA

1108 JA

More details

Supported by

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Get in touch

For any questions on the conference, please contact:

Catie Ball
Project Manager
[email protected]


For more information and to inquire, please contact:
Gabriela Cuison
Business Development Manager
[email protected]

Join Us For 

  • In-depth guidance from industry leaders on how to effectively implement policies.
  • Networking with key stakeholders, including NGOs, business, government and supply chain actors.
  • An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.

Sign up 

Registration for the Future of Plastics and Packaging is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 

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