Consumer expectations part 2: What do young consumers want from business? Youth panel opinions and outlooks

Whether it’s millennials or Gen Z, young consumers have long been said to hold a very different worldview to past generations. One that places moral, ethical and environmental considerations at the top of decision making, and could shape business strategy for years to come. 

 

In this session, hear straight from a panel of young consumers on what they expect to see from business within their sustainability agendas. We’ll discover how these factors influence brand perception and play into purchasing decisions, whilst uncovering whether this next generation of consumers really is as green as advertised.