Avoid a greenwash reputation: How better data can protect corporate reputation & stakeholder buy-in

13:20 - 13:50
Greenwashing comes in all shapes and fonts; blatant lies about products are no longer the standard for a greenwashing accusation. Misleading statements, unsubstantiated claims, or even just a gap in your data can now result in detrimental accusations and a stain on your corporate reputation. Rather than resorting to greenhushing, an investment in robust data and reporting can increase your credibility, strengthen trust with stakeholders, and help you make better operational decisions.

In this session, we’ll discuss the risks of having gaps in supply chain data, the tools available to build out your data collection, and the industry partners who can help you do it. We’ll also discuss:

What technologies are enabling more robust traceability and transparency?
How can better data help brands make better supply chain decisions and how can that impact corporate reputation?
How far does a brand’s responsibility go to collect, verify, and outwardly share supply chain data?

Logan Duran


Vice President, ESG and Sustainability

Elizabeth Keegan

Peterson Projects and Solutions

Head of Textiles Services

Get in touch

For any questions on the conference, please contact:

Catie Ball
Senior Project Manager
[email protected]

Sign up

Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 


For more information and to inquire, please contact:

Gabriela Cuison
Business Development Manager

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