Transforming pre-loved to luxury: How brands are redefining high fashion

16:45 - 17:15
Is luxury still luxury when it's pre-loved? High fashion brands have always had the power to shape consumer trends, perceptions, and purchasing decisions when creating new pieces, but do consumers still buy-in to the perception of 'luxury' when pieces are designed from used items? 
Beyond Retro and Coach would argue yes, that luxury is defined by the quality and craftmanship of a piece rather than from its origins. 

In this session, Beyond Retro and Coach dive into their recent partnership creating the Soho Bag, designed entirely from reclaimed denim, and the potential for high fashion to reshape the narrative around pre-loved goods and materials. 

Steven Bethell

Bank & Vogue


Megan Dawson-Elli


Manager - Product Sustainability

Get in touch

For any questions on the conference, please contact:

Catie Ball
Senior Project Manager
[email protected]

Sign up

Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts. 


For more information and to inquire, please contact:

Gabriela Cuison
Business Development Manager

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