03 Jul 25 | Business brief
Why it all starts with regen agri
Nescafé, Nestle’s largest coffee brand, has outperformed its 2025 regenerative agriculture goal. ...
Data is key to shaping decisions that increase food production, farm incomes, and climate resilience. For farmers, the right data is an essential foundation for efficient, productive, and profitable operations. And now, it is becoming much easier for farmers to benefit from the data they produce
On 20th June 2024, Innovation Forum hosted a free virtual event with Bayer Crop Science. We discussed real-life case studies to explore how data collection and analysis can inform decision making at the farm level. We also assessed how agribusinesses like Bayer can leverage data and support carbon sequestration efforts to reduce emissions, protect nature, and build supply chain resilience.
Our panel examined:
Our panel examined:
- How technology and data can support farmers to deliver efficiency gains, emissions reductions, and carbon sequestration.
- How effective Measurement, Reporting, and Verification can ensure compliance and progress for food value chain actors.
- How Bayer's digital solutions can empower carbon farming and effective data sharing throughout the value chain.
Our panel included:
- Valeria Forlin, policy officer, European Commission (DG CLIMA)
- Juan Palomares, managing director EU, Trinity AgTech
- Kiera Holland, EMEA digital solutions science manager, Bayer Crop Science
- Lionnel Alexandre, head of carbon science EMEA, Bayer Crop Science
The discussion was moderated by Toby Webb, founder of Innovation Forum.
This virtual event was hosted in partnership with Bayer Crop Science.
Further reading
- The European Commission recently hosted a workshop on incentivising climate action for a sustainable and competitive agri-food value chain.
- Click here to read the background paper.
- Click here to view the recording of the workshop.
- This is a link to register for the 5 technical workshops we are organising in the next months to provide us with inputs on how such a policy could look like and what could its impacts be.
- The European Commission is also calling for proposals, which are funding opportunities issued by the European Union institutions, agencies and bodies that serve EU policies. One of the topics is "Development of high spatial-resolution monitoring approaches and geographically-explicit registry for carbon farming." This focuses on creating the digital infrastructure for the implementation of the carbon removal certification framework. Click here for further details.
Amsterdam
21st - 22nd October 2025