12 Nov 20 | Opinion
There are many opportunities for sustainable business from big data, and the smart businesses that have been using many different forms of sustainability-related data for some time are well-placed to further develop competitive advantage from data. An expert panel debate why business ignores big data’s potential at its peril
- What are the opportunities from the use of big data?
- How are companies looking at long-term trends in customer buying patterns? How does this compare with attitudes in terms of sustainable buying choices?
- What are the challenges and opportunities presented by developments in smart gadgets? How can these be used to manage big data?
- How can data sets be segmented to give useful information on attitudes towards sustainability issues?
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