Cotton Connect on how gender empowerment strengthens supply chains

Alison Ward, CEO of CottonConnect, talks with Ian Welsh about why developing better life skills in smallholder farmer communities, combined with farm-level supply chain traceability, develops real resilience and security of supply for brands.

Working with trusted local partners in India, Ward explains how CottonConnect has helped Primark engage directly with its suppliers and create more-sustainable product lines on the shelves, through focusing on gender empowerment and introducing more-efficient agricultural techniques and practices.