Business innovation | Qa

Engagement is more than just reacting to consumers

Don't tell customers what to do!

As a former customer sustainability director, Jake Backus knows a thing or two about how to speak to consumers. The storytelling must be relevant to brand values – and you shouldn’t always rely on research to guide the way, he tells Tom Idle

Upcoming events See all

The Future of Food and Beverage USA


29th - 30th May 2024

The Scope 3 Innovation Forum


12th - 13th June 2024

Sustainable Apparel and Textiles Conference USA

New York City

25th - 26th June 2024

Sustainable Commodities and Land Use Forum


22nd - 23rd October 2024

Sustainable Packaging Innovation Forum


29th - 30th October 2024

The Scope 3 Innovation Forum USA

Washington, DC

3rd - 4th December 2024

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