Business innovation | Qa

Engagement is more than just reacting to consumers

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Don't tell customers what to do!

As a former customer sustainability director, Jake Backus knows a thing or two about how to speak to consumers. The storytelling must be relevant to brand values – and you shouldn’t always rely on research to guide the way, he tells Tom Idle

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Responsible Sourcing and Ethical Trade Forum

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Location icon 4th - 5th April 2022

Sustainable Apparel and Textiles Conference

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Location icon 26th - 28th April 2022

The Future of Food

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Location icon 10th - 12th May 2022

The Future of Food USA

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Location icon 14th - 15th June 2022

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