Business innovation | Qa

Engagement is more than just reacting to consumers

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Don't tell customers what to do!

As a former customer sustainability director, Jake Backus knows a thing or two about how to speak to consumers. The storytelling must be relevant to brand values – and you shouldn’t always rely on research to guide the way, he tells Tom Idle

Upcoming events See all

How business can tackle GHGs in the supply chain

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Location icon 27th - 29th September 2021

The Sustainable Landscapes and Commodities Forum

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Location icon 30th November 2021 - 2nd December 2021

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