How agrifood stakeholders can support European farmers in the regenerative transition
05 Jul 23
IF Editorial Team
Sponsored by
Bayer Crop Science
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On 29th June, Innovation Forum and Bayer Crop Science hosted the webinar: 'How agrifood stakeholders can support European farmers in the regenerative transition'.
Europe’s agriculture industry, and the farmers at its heart, are under pressure. The challenges faced by farmers are numerous. From the stresses of climate change, rising energy and input prices, as well as the costs associated with the regenerative transition, to the ever-decreasing number of young farmers entering an industry already stretched for both brains and brawn over the coming decades.
In the first of Bayer Crop Science’s ‘Focus on Farmers’ webinar series, we hear directly from farmers on the key barriers to sustainable farming. Our panel of experts respond with a discussion on how supply chain actors can collaborate to scale solutions to these challenges and support farmers in a just transition to regenerative agriculture.
The panel discuss:
The barriers to implementation of sustainable practices, and how value chain actors can support farmers to overcome them.
How business can help farmers build profitable and resilient livelihoods through regenerative farming.
The role of agrifood stakeholders, especially retailers and food brands, in increasing awareness and facilitating farmer uptake of regenerative practices.
The panel:
Jens Hartmann, head of EMEA Region, Bayer Crop Science
Natalie Smith, head of agriculture, Tesco
Bram Van Hecke, farmer and president, Groene Kring
Marie Ellul, well-being & sustainability senior manager, Mondelēz International
Rob Shepherd, managing partner/chair, Allenford Farms/Environmental Farmers Group
The webinar was moderated by Toby Webb, founder, Innovation Forum. This webinar was the first in a series in partnership with Bayer Crop Science. Get in touch for more information on the series.
To find out more about Bayer Crop Science’s work in regenerative agriculture, please go to:
Washington, DC
3rd - 4th December 2025