Pirelli’s move towards more sustainable rubber

Eleonora Pessina, group sustainability officer, Pirelli talks with Innovation Forum’s Toby Webb about Pirelli’s new rubber policy, and the progress the sector is making on developing more sustainable supply chains. Less high profile than other tropical commodities such as palm oil, they discuss the challenges for the rubber sector to ensure a collaborative rather than fragmented approach. Pessina stresses that capacity building for the rubber value chain needs to start at the top.