Rental, resale, repair: What have we learnt so far from circular business model pilots?

11:40 - 12:30
The market is rife with rental, resale, and repair services as more and more apparel brands experiment with circular pilot programs. Whilst this is certainly a positive step, many questions remain around the scalability and sustainability of these alternative business models. In this session our expert speakers will discuss what they've learnt so far from pilot programs. We’ll also invite a few participants from the audience to join our panel on stage to share their learnings. How can we crack the code of circular business models?

  • Scalability: What needs to be true before putting investment and efforts on scaling?
  • Profitability: What about economic sustainability? Can alternative business models prove the profitability that is required to get them beyond pilots?
  • Sustainability: How can brands determine the true impact of these schemes? Are they reducing sales, replacing sales, or even increasing sales without the guilty conscious?

Nany Kusuma

Tommy Hilfiger

Senior Director Circular Business

Nienke Steen

Cradle to Cradle Products Innovation Institute

Global Lead Apparel, Textiles & Footwear

Get in touch

For any questions on the conference, please contact:

Hanna Halmari
Head of Conferences
[email protected]

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Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here.


For more information and to inquire, please contact:

Anita Thomson
Chief Partnerships Officer

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