Rental, resale, repair: How can we assess the sustainability impact of alternative business models?

11:25 - 12:00
The market is rife with rental, resale, and repair services as more and more apparel brands adopt circular approaches. Whilst this is certainly a positive step, concerns around the true sustainability impact of these schemes are almost as prevalent as the services themselves: Rental services come with increased shipping and cleaning costs. The benefits of resale are limited if second-hand purchases are made in addition to, not instead of, new garments. Most products aren’t designed for durability and longevity and can’t be repaired.

 Do the PR benefits of current programs exceed their environmental benefits? In this session we’ll assess how brands can assess the sustainability impact of alternative business models. 
  • Sustainability: How can brands determine the true impact of these schemes? Are they reducing sales, replacing sales, or even increasing sales without the guilty conscious? 
  • Scalability: Is there a standardized, best practice for measuring and verifying the environmental and social benefits of these models? 
  • Profitability: What about economic sustainability? Can alternative business models prove the profitability that is required to get them beyond pilots?

Nienke Steen

Cradle to Cradle Products Innovation Institute

Global Lead Apparel, Textiles & Footwear

Get in touch

For any questions on the conference, please contact:

Hanna Halmari
Head of Conferences
[email protected]

Sign up

Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here.


For more information and to inquire, please contact:

Anita Thomson
Chief Partnerships Officer

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