From pilot programs to systems change: How to integrate and scale a circular approach throughout your business

09:00 - 09:45
We’ve been talking about circularity for years, but the ‘take-make-waste’ model is still prevalent throughout the global apparel industry. Leading companies have embraced circular business models to reduce waste and use resources more. However, with less than 1% of clothing recycled into new clothing, the industry is still a long way away from closing the loop. While systems change doesn’t happen overnight, we do need to have an honest conversation about how we can scale circularity. 

In this session our panellists will address the key barriers to scaling circularity and explore the potential solutions. We’ll discuss:

  • The lessons learnt from leading brands on scaling circular offerings
  • How to move beyond pilot programs to embed circularity throughout your business
  • Economic sustainability: Will the sustainable choice ever become the economical choice?
  • The latest trends in materials, recycling infrastructure, and product innovation that can enable circularity
  • How to engage with consumers and ‘normalise’ circularity  

Anna Turrell


Chief Sustainability Officer

Debbie Shakespeare

Avery Dennison

Senior Director, Sustainability and Compliance

Elisabetta Baronio

VF Corporation

Senior Manager, Sustainability & CSR

Get in touch

For any questions on the conference, please contact:

Hanna Halmari
Head of Conferences
[email protected]

Sign up

Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here.


For more information and to inquire, please contact:

Anita Thomson
Chief Partnerships Officer

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