The business of innovation: How leading brands are turning breakthroughs in R&D into market-ready solutions

11:30 - 12:00

Packaging innovation has the potential to deliver sustainability whilst improving the consumer experience, adding brand value and securing a commercial advantage. But often breakthroughs in R&D don’t translate into real world solutions.

In this session, we’ll assess the common barriers to adoption. We’ll look at examples of where packaging innovation has worked, and examples where it hasn’t. We’ll discuss:

The cross-functional collaboration required to scale existing solutions and foster a culture of innovation
Examples of successful partnerships between brands and manufacturers
What investment is required to drive innovation, who should bear the cost and who should see the ROI?
How to bridge the gap between technical feasibility, consumer acceptance and business viability

Get in touch

For any questions on the conference, please contact:

Lia Da Giau
Project Manager
[email protected]

Sponsorship

For more information and to inquire, please contact:

Gabriela Cuison
Business Development Manager
[email protected]

Sign up

Registration for the Sustainable Packaging Innovation Forum is currently open.
To sign up, you can do so online here, or get in touch directly for details of group discounts.

Join us for

In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience

The business of innovation: How leading brands are turning breakthroughs in R&D into market-ready solutions

Sustainable Packaging Innovation Forum USA