25 Sep 20 | Weekly podcast
Scott Poynton argues that while business has an essential role to play in combating deforestation, it isn’t going to solve the problems on its own
It’s a change ecosystem at work and we need to better understand the role that all the many players play in order to go to scale. In that sense, I get frustrated with environmental journalists because they seldom help people understand the true, deep nature of the change process.
They do quick, simple, even lazy analyses of change processes with their headlines: “Company X caves into NGO campaign”. It’s never, ever that simple. Change is far more complex and happens deep in the private and mysterious recesses of the human heart and has many things that influence when it might or might not be embraced.