Megan Meiklejohn
Land to Market
Senior Vice President of Supply Chain Innovation
The regenerative transition: How to scale regenerative sourcing and normalize these practices from farm to shop floor
11:30
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12:30
Some have touted regenerative agriculture as the silver bullet in any nature-positive or biodiversity strategy, but regenerative farming practices and sourcing are far from operational at scale. In this session, we’ll discuss the obstacles and concerns farmers face in the regenerative transition and how brands can support them.
We’ll discuss:
- How can brands better track and report on the impact of regenerative practices? How can this impact be communicated with key stakeholders?
- The impacts of regenerative farming and how brands and farmers can collaborate to close the data gap on biodiversity targets.
- What technologies are on the horizon to increase the adoption of regenerative practices?
Amy Williams
Citizens of Humanity
Chief Executive Officer
Cali Noland
Long Lake Farms
Co-Owner
Janessa Leone
Janessa Leoné
Chief executive officer & creative director