Conscious choices: How can brands effectively engage consumers in circularity and sustainable fashion?

13:15 - 14:05
Everyone wants to talk about sustainability. From Gwyneth Paltrow to Kourtney Kardashian, brands are partnering with celebrities and influencers to shout from the rooftops about their sustainable credentials. But if everyone claims to be the sustainable choice, who is the sustainable choice? And how can consumers cut through the noise to understand what’s really going on?

In this session, we’ll discuss how brands can credibly connect with consumers about circular and sustainable fashion. We’ll assess what works – and what doesn’t – when trying to communicate on sustainability, and what is effective in enabling consumers to play their part. 

Lucy Peacock


Head of Pre-loved Fashion

Jessica Cederberg Wodmar


EVP Global Sustainability & CSR

Julian Aisslinger

Marc O'Polo

Head of Sustainability, Innovation & Responsible Communication

Get in touch

For any questions on the conference, please contact:

Hanna Halmari
Head of Conferences
[email protected]

Sign up

Registration for the sustainable apparel conference is currently open. To sign up, you can do so online here.


For more information and to inquire, please contact:

Anita Thomson
Chief Partnerships Officer

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