Conscious choices: How can brands effectively engage consumers in circularity and sustainable fashion?

Everyone wants to talk about sustainability. From Gwyneth Paltrow to Kourtney Kardashian, brands are partnering with celebrities and influencers to shout from the rooftops about their sustainable credentials. But if everyone claims to be the sustainable choice, who is the sustainable choice? And how can consumers cut through the noise to understand what’s really going on?

In this session, we’ll discuss how brands can credibly connect with consumers about circular and sustainable fashion. We’ll assess what works – and what doesn’t – when trying to communicate on sustainability, and what is effective in enabling consumers to play their part.