Business benefits of the natural capital approach
02 Oct 25 | Business brief
Is greenhushing hiding business priorities?
A new report by consultant group Bain and Company reveals that sustainability is a priority for C...
A real sustainable approach means business must account for the natural world's worth
Mark Gough, executive director of the Natural Capital Coalition explains to Ian Welsh how the natural capital protocol has been developed and why it is being taken up by an ever-expanding network of leading companies. Taking a natural capital approach, Gough argues, brings robust business school thinking to sustainability.
Amsterdam
21st - 22nd October 2025