Knowledge is power, and the key to positive action. As climate impacts increase, the need to empower consumers will become crucial. Trusted brands can play a vital role in educating and enabling communities to act and build climate resilience.
This panel discussion focuses on how a group of organisations, having developed common principles and plans, can use education and behaviour change to put such plans into action.
The panel talk about how technology can be a tool to empower consumers. Apps, social media channels, and monitoring technologies provide opportunities to deliver the information consumers need. These could range from areas such as UV, flood, and air quality warnings, to nutrition/health advice.
- Fiona Ball, group director, Bigger Picture, Sky
- Richard Wright, behavioural science director, Unilever
- Edward Maibach, director, Centre for Climate Change Communication, George Mason University
Moderator: Toby Webb, Innovation Forum
Following this discussion, Una Kent, vice president, CSR international, at WBA provides a brief summary of the full event. For the full agenda of the event and recordings of the other sessions click here
This session was held in partnership with Walgreens Boots Alliance. Innovation Forum collaborates with leading companies to deliver bespoke stakeholder engagement, research and sustainability communications services. Partners gain access to our network and cross-industry experience to promote positive change in their chosen areas. Our bespoke projects are a chance to utilise our decades of experience in sustainable business to create an effective programme, make connections, and gain insightful feedback from key industry experts.
Click here for more information about our stakeholder engagement and communications services.