Diageo's business case for social and environmental impact engagement

Harriet Howey, global sustainability reporting executive at Diageo, explains to Innovation Forum’s Ian Welsh how the company measures return on investment on its programmes across water and other resource use, gender empowerment, and its social and environmental impacts in general. Howey outlines how the business develops the right KPIs to ensure value from investment and bottom-line financial benefits, and also why it has developed an in-depth social impact assessment framework.