Do companies even want to know what’s material to them?

Companies should be questioning what they're really for and how should they do that well

Joe Arvai, professor of social enterprise and director of the Erb Institute, and Ian Welsh debate some of the challenges for business around how they measure their impact.

Arvai argues that there is a degree of information overload for companies that isn’t helping them not to confuse impact and outcomes. They also discuss the growth in companies asking more about their organisational purpose beyond profitability, and why companies sometimes don’t seem to want to tackle their really material issues.