Fast fashion’s viscose deforestation impact

Nicole Rycroft, director, Canopy, outlines the links between the apparel sector and forest destruction for the production of viscose fabrics. Over 150m trees a year – including from high conservation value forests – are felled to provide fibres going into garments, a number set to double in the coming years. Rycroft explains how Canopy is working with 150 brand partners to make the significant supply chain changes necessary ease the pressure on forests.