How to make the sustainable business intangibles tangible
21 Nov 19
Kevin Eckerle and Ian Welsh
Kevin Eckerle, director for corporate research and engagement at NYU Stern School of Business and Innovation Forum’s Ian Welsh discuss how companies can find a methodology of monetising the “soft” intangibles that keep companies from building a solid business case for their sustainability agenda.
Eckerle outlines some case study examples, using Stern’s return on sustainability investment methodology, that demonstrate how to find the data points and future scenario planning that engages corporate boards.