Land O’Lakes: influencing agri value chains for sustainability

To change farmer behaviour, work with those with most influence in agriculture value chains

Matt Carstens, senior vice-president, Land O’Lakes discusses with Toby Webb what his company is doing to work with ag-retailers to influence farmers. He outlines how Land O’Lakes is engaging with farmers on, among other key issues, soil health – what Carstens argues is their biggest asset. They also debate how consumers are changing their views on sustainability, and how this affects what they want to see on supermarket shelves.

Innovation Forum's podcasts are available on most popular audio channels. Click here to subscribe via iTunes.