Might zero-waste flexible packaging be possible?

Vidhu Nagpal and Alex Abbott from SmartSolve Industries talk with Ian Welsh about why recycling rates for flexible packaging remain so low, and how new water-soluble, bio-based materials, could provide a breakthrough. They discuss the limits of recycling, the promise of zero-waste packaging technologies, and why rethinking materials at the design stage rather than only at end-of-life, could disrupt the sector.