Rent, resale and beyond: the circular business models transforming apparel
04 Feb 22
Jade McSorley, Gwen Cunningham, Madeleine Michell and Tanya Richard
The last few years have given rise to a wave of new business models in apparel, built upon the principles of circularity over fast fashion. With apps and platforms popularising resale, rental, and even repair, brands are increasingly looking to offer the same. In this hour-long webinar, an expert panel took a closer look at how circular models are changing the fashion retail landscape, both for brands and the consumer.
Among the points discussed:
What growth looks like for circular models, and how they can remain sustainable
How leading brands have integrated circular fashion models into their operations
What kinds of partnerships circular apps and platforms can have with brands
The key challenges to implementation, and how these can be overcome in practice
A few key reports and resources that were brought up in the discussion:
Gwen Cunningham, lead textiles programme, Circle Economy
Madeleine Michell, social conscience communications officer, TOAST
The discussion was moderated by Tanya Richard, head of research and stakeholder engagement, Innovation Forum.
If your organisation is interested in discussing this topic further and amplifying its work in this area, please get in touch.
Innovation Forum collaborates with leading companies to deliver bespoke stakeholder engagement, research and sustainability communications services. Partners gain access to our network and cross-industry experience to promote positive change in their chosen areas. Our bespoke projects are a chance to utilise our decades of experience in sustainable business to create an effective programme, make connections, and gain insightful feedback from key industry experts.