SourceUp: connecting landscapes with their markets and buyers
13 Apr 22
Matthew Spencer, Ruth Nussbaum, John Buchanan and Ian Welsh
IDH’s Matthew Spencer, Proforest’s Ruth Nussbaum and Conservation International’s John Buchanan talk with Ian Welsh about how the SourceUp platform can improve the distribution of value in commodity supply chains, bringing corporate boardrooms and grower communities together. They argue the case for companies engaging more closely with the landscapes they source from and how positive impacts can be scaled up.