The meat sector appears to be at a crossroads. There has been much coverage of the rise and fall (and rise?) of the alternative meat industry. Whilst some critics flag plummeting sales and lower stock prices, others have questioned nutrition and sustainability claims.
Simultaneously, evidence continues to mount that we have no choice but to move away from our current land and carbon-intensive meat industry.
In this special webinar, we tried to cut through media bias and counterproductive polarisation, to find a sensible route forward. We asked our panel whether it’s possible to have a market in which animal meat and meat alternatives with genuine human and planetary health benefits can co-exist.
Our panel discussed:
What is the forecast for the future of the ‘fake meat’ industry?
What are the current and projected consumer trends around meat/alternative meat?
Why zero-sum positioning is unhelpful to the climate and health agenda, and how can we ensure that nutritious and sustainable meat and meat alternatives win out and co-exist.
Samantha Werth, executive director, US Roundtable for Sustainable Beef
Peer Ederer, founding director, GOAL Sciences / programme and science director, Global Food and Agribusiness Network
Andy Shovel, founder and co-CEO, THIS
This webinar was part of our "big debate" series and was moderated by Ian Welsh, publishing director at Innovation Forum.