Webinar – How to collect, collate and utilise on-farm data so the entire supply chain benefits
01 Oct 20
Christian Bengtson, Davide Ceper, Dirk Jan Kennes, Kate Shaffner and Ian Welsh
To ensure crop yields are optimised and inputs minimised, food brands and their suppliers need clear, unambiguous data. Analysing the right numbers can enable farmers to drive efficiencies and gives buyers and brands the transparency they need to ensure supply stability.
In this webinar, the participants discuss how to identify critical data points and ensure effective data collection, and assess how the right analysis can drive tangible benefits across the value chain.
Kate Shaffner, global sustainable agriculture lead, Kellogg Company
Christian Bengtson, head of agriculture – EMEA, IBM Weather Business Solutions
Dirk Jan Kennes, global strategist farm inputs, Rabobank
Davide Ceper, vice-president, open farm and field data exchange, Yara
Hosted by Ian Welsh
This webinar was held in partnership with IBM, a sponsor of the recent Innovation Forum Future of Food conference series.