03 Oct 25 | Weekly podcast
The $17bn challenge: building a better recycling system
This week: Keefe Harrison, chief executive of the Recycling Partnership, talks with Ian Welsh abo...
Discussing how McDonald's are approaching circularity and the challenges of scaling sustainable packaging solutions across 14,000
Food retailers sit at the intersection of supply chain and consumer choice. They are uniquely positioned to drive packaging sustainability, from shaping consumer choices at the point of purchase to enabling infrastructure for reuse and recovery.
In this webinar, we hear from Amanda Marti, US sustainability manager and circularity lead at McDonald’s. We explore how McDonald’s is leveraging its global scale to drive packaging sustainability, both upstream and downstream.
From piloting in-restaurant recycling to simplifying sustainable choices through clear labelling and thoughtful design, we’ll dive into:
In this webinar, we hear from Amanda Marti, US sustainability manager and circularity lead at McDonald’s. We explore how McDonald’s is leveraging its global scale to drive packaging sustainability, both upstream and downstream.
From piloting in-restaurant recycling to simplifying sustainable choices through clear labelling and thoughtful design, we’ll dive into:
- What’s working, what’s not, and why
- The role and importance of cross-industry collaboration
- Scale at impact: How can actors like McDonald’s be both enablers and -demand drivers for packaging sustainability
Amsterdam
21st - 22nd October 2025